in the case of google, google, they had a great, unicode had a great product.early on one of the things they did, they bought a whole bunch of server capacity early on after the nasdaq crash. but google is a great company and i love google. i use it all the time. google interns arrive this book, in turn the right my previous book, it's telescoped amount of time it took me to do this immensely. so on the other hand, once they have this power, they have this project, and they also use the capital they have to do things like, you know, by of a whole bunch of other companies. that conceivably could have come up and compete with them and provided a much wider variety of products and choices, more competition, so it's kind of like what you become successful, what do you do with your power? like apple. apple is inviting microsoft and intel for all of these years, and now they finally, suddenly everything is flourishing now after all of these years. everyone is carrying around macbook. how can you deny mr. jobs, you know, his reward at all the people at apple the rewar