at best, it's dull and uninspiring. so this whole room is gonna turn into a lab. company's a place where people should be able to bounce crazy and fun ideas off the walls, and the best way to propel that is to build a very cool space. this entire wall will basically be the computer lab, so 3-d printer and then mac stations all the way around. the creative lab is gonna cost me over $100,000 to build, but that's no big deal when i think about the type of revenue i'm gonna be able to create. i'll be able to improve the efficiency, and i won't have to send my prototypes across the country. holy crap! look at this. >> isn't this great? >> yeah, it's a little more fun. >> we're in the toy business. >> yes, we are. [laughing] >> i like the fact that you put color--i see in steve's office, color on that wall, color here. >> yeah. >> this looks awesome. >> feels awesome. i'm very happy with it. >> so how do you guys use this space here? >> it's a play space, creative space. we have meetings here. >> i like the fact that you're using these boards and know what you're doing