there are unintended inthere are unintended consequences and we need to work on it. at the app stores, there are certain things inside of an app store, especially the apple app store, and certain things their arch. there aren't gambling applications. there are kinds of applications where you can get addicted to losing your money, but we have to think about that in terms of the social mobile applications or other ones that have different non-beneficial customer metrics for their revenue. i always worry about how to improve the technology, and in this case, we have unintended consequences. these are easy problems for the platform of any fight apple and google to solve. this is not like self driving cars. this is easier to implement and cheaper. emily: give me some specifics. what do you think apple and google should be doing? tony: the first thing is they already have all of the information across all the devices. you can have an iphone, ipad, apple tv, mac laptop, and between all of those, they know how much you are using, how much we are emailing, texting, browsing.