uniqlo has partnered with u.n. women on a project to improve working conditions and provide capacity-building for women working at suppliers, factories around asia. i say so because i've covered it. perhaps this could be one example of uniqlo demonstrating their resolve to change. >> yes, certainly could be a step forward. >> okay. what about sustainability? john jay said sustainability is embedded in japanese culture. how can japanese companies turn this to their advantage in doing business? >> i think it's reflected in the japanese term "motainai" which means to cherish things by, you know, repairing or reusing it in different ways even if they break or fall apart. and one way in which japanese firms can compete in this global environment and gain a competitive advantage is by combining this concept of sustainability with the state of the art technology that they have. >> okay. talking about japanese culture here in this studio, we're not far from harajuku, you know, which is right at the center of japan's youth