we happen to think that we are uniquely unqualified to create content.we don't write scripts, we don't produce television shows. we are uniquely unqualified to do that. so i don't see that happening. we certainly don't have the capability today nor do we have the ambition to do that. i think that there's so many talented people out there that should be doing that as opposed to a bunch of technology geeks, which is what you find at hulu. >> rose: let me talk about how you put this together which is interesting, and correct me if i'm wrong. >> okay. >> rose: you knew of some very, very bright i think chinese software engineer. >> his name is eric fang. a good friend from my seattle days that i spent nine ten years.... >> rose: amazon and microsoft. >> amazon and microsoft are both in seattle and he and i played texas hold 'em on my front deck in queen anne neighborhood in seattle. so he was in microsoft redmond and then he went over to china. >> rose: where they have a huge research center. >> huge research center. he's a fantastic talent. he's one of the