think it's 1880, "the united states pharmacopeia," and it's this great, big, thick book, and it's all plants and minerals, eh, mercury and arsenic and stuff like that, but mostly plants. every one of those plants was learned from a traditional person practicing indigenous medicine, either in europe or scandinavia or russia or united states or mexico. as so as the american medical association is founded, that pharmacopeia went from this great, big, thick book to patent medicines, and they were things like mercury, cocaine, definitely isolated compounds, not whole-plant medicine anymore, so you're seeing this really strong move against "untrained physicians," so, in other words, people who were in control of their own food and medicine and childbirth. it wasn't a profession. it was just something that was handed to you down the family and controlled by the community, and that's the key word here, is "control" because you can't make money outf something you can't control. you can't ma money out of something that you can't patent. curran: when you start looking at plants and naturally occ