the best description i heard was from the treasury correspondent so called from there said it was a question of luv. l for westerner, u from the united statesd v for asia. certainly latin america, brazil is one of the only economies in the first half of this year that grew. along with poland and russia and interestingly argentina. those were the only four of the top 20 where we saw significant growth. those economies certainly will have, i think, a v-shaped or a more v-shaped recovery. >> although you've also said, sir martin, no matter how things turn out, this is different than the past. the broadcast television that newspapers that magazines are very likely never going be the same again. what makes you think that? >> that's right. i think there are three things that we see are absolutely critical. one relates in a way to the rio decision. the first is that the bricks in the next 11, 25% of our business have to be a third of our business in very short order and that's where we see growth. i got off the plane two or three weaks ago, economists are arguing, china's growing at 7% to 8%, goldman talking of them growing at 12%. becoming even m