>> t united statesad army once enjoyed very high participation from african-americans. the effort was to make african-americans aware of the benefits ofy.he united ar >> i was surprised at what i found in being an officer and what t army helped bring out of me. >> the educational benefits, what occupationav training was lable. and they wouldble to come out of the army and have viable jobs. >> how do you get a brand or job to speak to so many, so many to say that's m brand this >> we did an ad for disney. disney was very, very interested in increasing african-american presence in their >> imagination, inspiring imagination. >> they really thought it was a pricething. we looked at it. we recognized that it was biger than that. we really talked about how disney infused your child with knowledge. parks. >> you created a seeries of videos for the ymca about water safety tgeted at multicultural kids. why did you feel it was that?tant do >> young black men were dyingt disproportionate numbers. especially in urban areas, not osbeing exp to swimming pools or swimming lessons. le