you supermarket— university of portsmouth. rmarket model for nearly 100 years has been to break even on basic goods and make the profits on the nonessentials and non—grocery, on payments to suppliers and by cutting costs so, logically, they are already keeping the cost of basics right down, and we do know that they are transferring some of those profits from nonessential goods that they get ironed from alcohol and chocolate for example, and from cost cutting, into trying to keep those prices of the basics lower. so, yes, it is a difficult one. where are they going to go on this? ,., ., , ., . one. where are they going to go on this? ,., ., , ., ~ , ., this? good question. we understand somethin: this? good question. we understand something similar _ this? good question. we understand something similar has _ this? good question. we understand something similar has been - this? good question. we understand something similar has been tried - something similar has been tried with some success in france. can lessons be learned there