this is a collaboration between the clean tech open, unoodle, and nasa. it's a program from nasa's office of centennial challenges. and it's challengin the best innovators in america to create radical new energy storage technology. you know, way above what we have now. this is something very powerful, to be able to keep rovers going on the moon, in mars, things that could be useful, in your cell electric vehicles, something that just is a radical leap in new technology. but i don't want to go into a lot of detail on that. you'll hear more about nasa's efforts later. and what i'm going to do1r is ge a little more background on challenge-driven innovation. and i'm going to do that just by plaijerrizing some people because it makes it a loteasier for me. i want to look at this quote, prize is a very old -- an old idea that is surprisingly powerful in our modern society. this is by a study that by mckenzie and company, back in 2010. prize is a very old idea, very powerful in our modern society. surprisingly powerful in our modern society. mckenzie also said