it's pretty out of control, really, that, you know, so many unregulated, unpermitted farms are all competingd miranda know it's a marathon, not a sprint. in five years we're going to be, hopefully, on every shelf in every dispensary in the state of california. i mean, that's our plan. i think there's going to be a lot of people that are going to be out of it. a lot of the people that don't know what they're doing that think they're going to get in here and get rich in one year. you know, those people don't understand farming. lemonis: for these early settlers, it's not just a living but a way of life. unlike some of their neighbors, tom and karen hessler had one of their best summers ever. the weather's just been perfect, absolutely perfect. growing legal allowed them to grow more marijuana than they had ever dared before. let's go get marcus's plant. okay. back in the spring, i had given them a hand. that little sprout turned into this. it's nice and full and looks really aromatic. really aromatic, beautiful. it's just solid. everything is perfect on it. couldn't get it better. it's been a