why, it's unsesz. you have decided because of an egodriven mass, make the company go through the hassel and you may succeed, maybe not. why not make individual products the way other industries do it. netflix makes amazingly innovative programming and they do it on a budget, with a discipline. >> a studio relationship. isn't that what all turtles is? >> that's our hypothesis. we are saying you don't have to make a company to make a product. >> you have to pick the right company, if you pick ge and they are telling you what to do, you want somebody that is going to say hands off, i'll handle the debt, the hr, you make the product. >> we are trying to style ourselves after pixar and netflix and these modern hollywood studios that do production and distribution that managed to have innovative process and do it in a rigorous way. >> we have a minute left. you were on a couple years ago. we have a picture of you on a couple years ago. you are a handsome man, you know? no, we all age, right? you look -- my p