. >> once referred to as cheap and unsophistica it in fashion, becoming the quintessential drink of the summer. increasing its rose st selection currently with 75 still and 50 sparkling rose offerings. >> we're going through a pique now and there's also a great variety of roses, different styles, different colors. and people just want to try new roses. >> sales are up 60% over the past years, more than cabernet and shochardonnay. it's become so popular, wineries ran out of their signature summer in a bottle, but they have others available. what's behind the strong demand? think pink. experts say e colo packaging, versatility and price typically cheaper than champagne. and in the very modern twist, social media buzz has also contributed. the hash tags have been prevalent on instagram, so much that with two women started their own brand selling rose inspired apparel and accessories. >> every summer, we double sales. >> key customer is women, mostly. >> experts say as rose wine evolves, demand will continue. for "nightly business report," >> rose sounds pretty good. never had sparkling ros