about the unsubscribe notice at the bottom of the mess. one of the things we want to do is have this baked into the interactions that companies have with consumers and though what -- in a way that consumers can clearly understand it, and we hope the companies do it themselves. if they do not, we will work with you to craft legislation. >> when you ask large and successful companies who were riding the waves of success and popular demand to do something on a voluntary basis which they do not want to do, do they generally not do it? >> i think it is different critic different responses by different companies. a lot of companies recognize that their brand is enhanced if they are not doing things that are not in a gray area. some companies, and you have to push and prod to get them to do the right thing, and then some companies just do not. we brought a major case against sears for data mining without giving consumers notice. they just didn't know -- they were taking it without the permission of consumers. it include a prescription drug inform

about the unsubscribe notice at the bottom of the mess. one of the things we want to do is have this baked into the interactions that companies have with consumers and though what -- in a way that consumers can clearly understand it, and we hope the companies do it themselves. if they do not, we will work with you to craft legislation. >> when you ask large and successful companies who were riding the waves of success and popular demand to do something on a voluntary basis which they do not want to do, do they generally not do it? >> i think it is different critic different responses by different companies. a lot of companies recognize that their brand is enhanced if they are not doing things that are not in a gray area. some companies, and you have to push and prod to get them to do the right thing, and then some companies just do not. we brought a major case against sears for data mining without giving consumers notice. they just didn't know -- they were taking it without the permission of consumers. it include a prescription drug inform

about the unsubscribe notice at the bottom of the mess. one of the things we want to do is have this baked into the interactions that companies have with consumers and though what -- in a way that consumers can clearly understand it, and we hope the companies do it themselves. if they do not, we will work with you to craft legislation. >> when you ask large and successful companies who were riding the waves of success and popular demand to do something on a voluntary basis which they do not want to do, do they generally not do it? >> i think it is different critic different responses by different companies. a lot of companies recognize that their brand is enhanced if they are not doing things that are not in a gray area. some companies, and you have to push and prod to get them to do the right thing, and then some companies just do not. we brought a major case against sears for data mining without giving consumers notice. they just didn't know -- they were taking it without the permission of consumers. it include a prescription drug inform