deal unt hadders rushing to grab it deepest discounts and perhaps discovering better bargains along the way. >> usually they got more items to get your attention. >> reporter: for some shoppers waiting in lines for attempts to be first in line, this was a small price to pay. >> it does take away from the dinner and the holiday and everything like that but you got to do what you got to do to get that price. >> reporter: shoppers expected to spend on average $967 on holiday gifts this year. for some cris ps had shopping didn't start until after a thanksgiving day parade, the macy's extravaganza rolling through manhattan. balloons floating through sky scraper canyons. 81 san field sanitation blocker trucks at each intersection, protecting the crowds from a potential terror atack and. >> we have sniper teams, people at high posts. we have a lot of cops. you can't go more than five feet without running into another police officer. >> everybody's so nice. it feels very safe. >> reporter: president don don spending part of the day teleconferencing with troops abroad. and later visiting a coast