untilwe made our programme, iam don't. they lie, they fib?our programme, i am afraid a lot of people, and including me until a few months before we started filming, assume because our coffee cups filming, assume because our coffee cu ps are filming, assume because our coffee cups are made of paper they are recycla ble. cups are made of paper they are recyclable. it is not that simple. it suits the coffee companies very well for everyone to think that a paper cup that goes into a paper waste chain is going to get recycled. because if people think thatis recycled. because if people think that is happening people are not going to be you know, activated about it and want something done about it and want something done about it. now the cat is out of the bag. talking of bag, mine, here is the coffee cup. just outside before came in, i passed a bin outside the bbc, this is an example of a bunch of coffee cups in the back of the bin that are not going to get recycled. and so a lot of that is going to landfill. how big a problem is this then, real wi