that urconsumers have to pay mo and buy less. but that's what the result is going to be. >> tracy. >> if you go through the payroll cost increases, howo you offset it, if you're not selling more burgerings. i don't ca that the economy's turning around, people are still struggling. if you don't bring in more revenue, you offset the payroll cost. people who own the place are going to hire less or layoff. people who already have jobs are going to get less hours. that's the bottom line. they're screwing themselves by asking for more money. >> bernard, what do you think? >> look, i think, like i said before, to from $7.25 to $15 is too much. you're talking about not just a handful of college students, you're talking about 4 million people that deserve more than 7 bucks and 25 cents an hour. >> gary b., if we say take it up according to inflation, if we say take it up according to 15 bucks an hour, why not just say take it to 15 bucks an hour to get rid of poverty? >> exactly. right, bernard says $15 is too much. what about $14? maybe