for us at la cocina that are micro-communities and small communities with a city as diverse as san francisco don't have the micro-community to support it economically so you might have a regional mexican kri seen but not with enough mexicans to support that but not knowing how to move outside of that micro-community or an opportunity to move out they will stay in the informal bucket and not get to the asset generation. what make it successful? low cost of entry, flexible hours are things that you can address in the industry so we identified things that women need at our organization to be successful. one is a sharing community and san francisco is engaged in right now but leaves out low income entrepreneurs and as the ideas come about to share resources and find ways they're accessible to folks not comfortable in the media rulm and child care and ride share are huge ones and to develop resources or work with developers to bring in resources that others need and provide that need in lower risk than currently available. the current economic opportunities are really so high risk it's not a good