get out your phone, take a selfie of yourself and your business and send it to us at msnbc.com. tweet it to us. please don't forget to use the hashtag your biz selfie. time to answer some questions. the first one is about getting more customers in the door. >> we're seeing a pretty significant drop-off in traffic in craft stores all over america. my question would be what can we do as independent retailers or as an organization to reestablish that traffic pattern for all of our stores? >> retailers have been doing a lot of neat stuff to get people in the door. with craft stores i think there's a lot of opportunity. >> there's a fundamental lesson you have to understand about human behavior. we as a customer see the same things online. it's human nature to go the easiest path. the way to stand out is by always being different. don't try to be better. it doesn't make it stand out in the customer's mind. they'll still follow the easier path. you have to be radically different. home depo is an example. you can come and build a birdhouse at the store. and then you're inside buying st

get out your phones nab a quick shot and accepted it to us at yourbusiness@msnbc.com or tweet it to us @msnbcyourbiz. don't forget to tell us your name and where you are. and use #yourbizselfie. we cannot wait to see them. >>> today's elevator pitcher started noticing somewhat of a trend. people who like to drink wine at home would order something harder when out at a bar or club. so she came up with an idea for them. let's see if the panel will toast her product. denise is the ceo of the s-3 agency and he's the co-founder of the grill media group. >> hi i'm stephanie harris, founder of mavin cocktails. i have 18 years in the wine industry and i realized that people don't have a great experience when they are at the bar ordering wine by the glass. while cocktails are ordered by brand name, wine drinkers must settle what is on hand often for quality. made is a super premium wine-infused vodka cocktail sold in a glass bottle. it tastes just like a great glass of wine and very consistent with a buzz of a cocktail. it's low calorie, it's all natural and only 13.5% alcohol. in three years w

so just get out your phone, take a selfie of yourself and your business and send it to us at yourbusiness@msnbc.com or tweet it to us @msnbcyourbiz. don't forget to use the the #yourbizselfie. >>> it's time now to answer some of your business questions. mike and jenna are back with us. the first one is about getting more customers in the door. >> we're seeing a pretty significant drop-off in traffic in craft stores all over america. and my question would be what can we do as independent retailers or as an organization to re-establish that traffic pattern for all of our stores? >> retailers have been doing a lot of neat stuff to get people in the door. and with craft stores i think there's a lot of opportunity. >> huge opportunities. there's a fundamental lesson you have to understand about human behavior. that when we as a customer see things of the same online or the store i can buy the same thing, it's human nature to go to the easiest path. it's just easier to go online. the way to stand out is by always being different. don't try to be better or cheaper price. it doesn't make it stand out in th

us. and we are presenting a special growing hope event next friday at 2:00 p.m. and learn more at msnbc.coml and what it could mean for dzokhar tsarnaev. that is after this. sunday dinners at my house... it's a full day for me, and i love it. but when i started having back pain my sister had to come help. i don't like asking for help. i took tylenol but i had to take six pills to get through the day. so my daughter brought over some aleve. it's just two pills, all day! and now, i'm back! aleve. two pills. all day strong, all day long. and now introducing aleve pm for a better am. doers they don't worry if something's possible. they just do it. at sears optical, we're committed to bringing them eyewear that works as hard as they do. right now, buy one pair and get another free. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ great rates for great rides. >>> so the trial of boston marathon bombing suspect dzokhar tsarnaev is on break and it resumes on monday. but today we wanted to go over the compelling pieces of testimony. and ayman mohyeldin is back with us to go over it. >> this is very compelling. this is exhibit a