that argument does not have a lot of force in thigh view. >> how do you use this data? >> well, i'm a clinician in massachusetts, so in my work it's going to be very useful. as a patient i think right now in the way that the doctor mentioned that often i as a physician have trouble figuring out which surgeons have the highest volume and therefore may have the most expertise. this kind of data is actually hopeful for that, but i think it's going to take a lot of ou a analysts. some of the concerns are valid, but the solution is a charge forward in addressing foes concerns, and i think hopefully that will happen. the value of the data really for me is that part of what we need to do is to take the financial incentive and the patient, clinicians, civic leaders, all need to stand up to do that. this is a first step. >> there has been some experience in the healthcare system around the country with the use of data on what physicians are doing. the interesting thing is that experience suggests that consumers may have a hard time looking at what a doctor has done. but in those

at nights and in the days as well so the initial hearing that many in this room build up to gave us data and human stories from the testimony so the tenderloin task force is a changing landscape and food services in the tenderloin in san francisco and the food security task force lead by terry the co-chair of the food bank and many others, the security of food san francisco and those studies and the hearing in number have established the tremendous need in our city, and not just city wide but each district as well and provided with high priority recommendations that we as a city can achieve with our strong actions and support, and at the end of the hearing, this hearing which is the second part from november's hearing or actually the end of last time we introduced a resolution pass by the board of supervisors that committed our entire city to ensure that all san franciscans are food secure by 2020 and we asked for solutions to improve food security from city departments and many are here today and our food security task force and many of the recommendations and findings will be presented

we predict what i talked about at&t, verizon have this data they use it to market to you. why be more comfortable with a private company with at&t exclusively holding my data speaks to a somewhat irrational fear for fear of being misidentified and falling into a land of governments over it -- surveillance. and we're more likely to be identified as a potential customer for those would be coerced into buying but that is the fun part. we have private companies having a problem because it was the responsibility into the private sector. >> i will interrupt. the llord data that is out there that goes to the title of your book "the naked truth" less of a chance that i might be stigmatized for my activities? >> guest: you are less likely to miss stigmatized less likely to be accused of something you did not do. you may be stigmatized for something that you did do. and the tremendous opportunities but also of alert them to the fact that unless we have a conversation all the opportunities are turned in to threats. and with the naked future knowing much more about your propensity is i

data? >> guest: it's a commodity they use, but it's also something we create. it's -- we are the point of origin for the data. axiom partners with your phone carrier, be it verizon or at&t, most likely. partners with your phone carriers if it's one of those two. when you walk around you create information about where you are, and it -- locational data, and that speaks to a lot of different things about you. if you're at a particular place at a particular time, suggests you're a particular person and can be lumped in with a lot of people with that characteristic. axiom connects with different companies who are trying to sell you stuff on the bay otherwise of who you and are where you are. privacy laws say they can't market to you explicitly. can'ty your name. so all of the information your carrier gets and sends to asom is quote-unquote anonymousized. so, it's only because they're trying to pay attention to this privacy law that you're not explicitly marketing to in terms of exactly who you are but they want this category tagging to be as specific as possible. th

there's this great big gap but we are not going to be contributing nearly as much data as we used to and other countries are beginning to increase the amount of data collection that they are able to bring to the question of what's happening to the climate. this has the potential i think to become very politicized. when we start talking about climate change in the future researchers are going to be doing it with a more international array of data and that lends itself i think if you look at the way the house of representatives works right now and the way the u.s. chamber of commerce works right now that lends to a lot of existence that could increase. even though we know more about the climate and the potential to stave off the worst effects of climate change we are also increasing the possibility of more climate data being politicized. >> host: what do you mean when you save politicized? in ways that may not necessarily be in the best interest of the public? >> guest: yes, exactly. we have a lot of different interests that are competing through climate policy and the bottom line is it

tracked us with. >> soon after the city made alpr data private. turn out the trackers don't like being tracked. it doesn't stop them tracking the rest of us. >> automatic licence place recognition is not going anywhere any time soon. it's expanding across the country. should we worry about being tracked. kate crawford the director of technologiy for liberty program of the aclu. you heard police say that the technology is helping them solve murders, find missing children and clear suspects in some crimes, so what is the problem? >> there's two ways you can use licence plate technology, and in the clips you played the officers were conflating the two ways. they are different. one of them is to do things like flag a sex offender sitting outside a public school when the officer drives by or flag a stolen car as an officer is driving down the street. he encounters a stolen car, makes an encounter. that is one way that licence plate readers can be used. the other way is to amass huge quantities of data, as you described, about innocent people who have no

some you may or may not know we have responsibilityic telescopes in california and the kids were using data from the the telescope to create images. this is what public scientists do all the time we've had kids using those same skigz. the very first thing they took ugly data and learned the skills to do a beautiful images. they created a cool game. i'm going to show you i am not a mentor but this morning our mentors were the kids our kids a quick round of applause (clapping) and finally i'm going to introduce adriana great name (laughter) just to show you he's made a great creative thing here (clapping) and he'll speak about that >> i made a game called save the earth. let's start. the background is the focus this morning and the error keys use the right and left to shoot at the met reiterate then it explodes and keep on doing that. i can't say this well but looufr. the vegetable and time ran out and there you go (clapping.) so just to finish up that's the sort of work the kids are doing they're playing and making games but learning about the computers along the way (clapping.) yeah. >> and

and i just wonder how are consumers supposed to use this data. il now none of us really knew why one company charged one price for a drug, and another charged another thing for a drug. or why a doctor charged this for a hip replacement and another charges a different price. there is no way to compare but how do consumers use this data? it seems like it is a consumer reports type indexing like that. >> well, the data right now that cms has put out is not extraordinarily user-friendly. but i imagine that several other organizations are going to quickly help consumers use it in an easier way. but the consumers could look at the data and be able to see the average prices that medicare pays for the various services that they might be interested in or how much medicare has paid their doctor. and also how much combined the doctor is paid with the co-insurance and medicare portion. but those fees are generally set by medicare. they vary for a few different reasons. but their variation is based on where they're provided and in what setting. so patients sho

>>supervisor eric mar: i think the data is useful. i'm really appreciative that one of the key values is equity and really having a transit system that serves the people in most need. i think the slide on low income people being over half of those riding muni is really important. i'm not down playing what supervise wiener is saying about middle and upper income people, but those that are low income i think in my opinion need much more support to become lifelong riders. i appreciate the work that you have done to implement the free muni for low income youth. 20 percent of the riders who are 55 and older, i'm also trying to think about the equity that is there and the need how we can support the older riders as well. i know that's coming up in the slides. thank you. >> sure. i think again the point that muni is really disproportionately serving a lot of people who really need it and rely on it. as you are both saying, if muni isn't operating well, then it's disproportionately impacting folks who rely on it more and it's a part of your l

to win in 2014. >> while the republican national committee is looking for big data to help them when, my next guest is using help companies advertise on social media more effectively. they decided to streamline the social media advertising business. explain to someone who is not familiar with social media and advertising, what is it that they can do for their company? >> we sit on top of facebook, twitter, big brands, agencies, all across different environments. >> how would you do that? i understand how that makes sense. let's say a pizza company comes to you and says, we don't know what to do. there are all these different social media platforms. we can't be sending tweets and facebook likes all day long. >> it becomes an interesting question. and where it gets really interesting is to think about how you amplify your content. growing the marketing dollars and relying on all kinds of interesting data. pizza companies, you can leverage things like tv targeting. when the ad goes on television, we can show it on facebook and twitter at the same time. >> and you handle all that. you say, we will take care of

data which can be used to increase profit. >> if you know what you're looking to accomplish you can be targeted, pragmatic about what you want to do and the meaningful data you want to pull. >> the key to the system is that all the price changes are determined by algorithms tied into the bar's point of sale system. >> the point of sale system is a data collection system. what the changing is the ability to open up the black box of that data and combine it with other data sets that you might have. >> with real time sales data driving price changes, the game often leaves customers to choose the bargain drinks who. >> it may drop the price of a tequila shot. so all of a sudden people start buying so we created a system for bar owners to get the most out of the products. >> and that is not the only way this game can influence customer choices. after examining the first few months of sales records, todd and frank discovered something odd. >> patrons tend to purchase items part of the drink exchange and ignore everything else. >> whether it's miller lite or bud light or whoever. it's almost

use data mining to be the democrats by getting more information about voters.ingly reports. >> telling the story of president obama's victory. >> if you want to support our party -- >> officials and donors wasted little time demanding the .esources behind me is the team. we have the people that work with our data that aggregate it and make sure to do quality control, that we also have data scientist. >> he was overseeing a new model for clinical parties to streamline the massive amounts of voter data. million and as well aseffort facebook and linkedin. our campaigns have the data they need and the predictive >>lytics that they need. data,lining the reams of they plan to develop and utilize constantly involving sets of -- s of apps.sets oevolving set he points to the recent special elections victory. we expand upon it and multiply upon it. beta test fors a the data platform. they had access to the real-time data collected and purchase from vendors including your home and car purchases. at a veryt at scale low-cost. >> the rnc think they can match the obama 2012

and then, i also want to acknowledge the team that gave us the data, that really worked over time to present this to us, and finally to the hard working counselors and teachers who are working directly with the students, and this is a difficult conversation, and these are not results that we want, but it is huge leap forward in terms of the district. >> commissioners? >> excuse me, she has not spoken yet. >> okay. >> commissioner wynns? >> i just wanted to say that i appreciate the superintendent's i think legitimate out rage, but what i wanted to say is that because the people have been working so hard on this in the time of no resources but i really wanted to just sort of say that for the public it is just as not true to say that we waited until april to look at this, we have commissioner maufas actually outlined the multiple times recently and the staff has talked about how we have updated this data and so it is not to say that you are wrong we did everything right. but rather to say, this is something that you have to learn how to do it is hard and we have to do it incrementally a

kind of got the sense that the city was not very comfortable with people tracking their vehicles using datay were checking us with. >> reporter: soon after the city made alpr private. >>> coming up on al jazeera america, medical marijuana in canada could soon mean big business, but you can't grow your own. we'll tell you why canada is now created licensed commercial growers. ♪ [ male announcer ] it's here -- xfinity watchathon week, your chance to watch full seasons of tv's hottest shows for free with xfinity on demand. there's romance, face slaps, whatever that is, pirates, helicopters, pirate-copters... argh! hmm. it's so huge, it's being broadcast on mars. heroes...bad guys... asteroids. available only on mars. there's watching. then there's watchathoning. ♪ ♪ >>> welcome back to al jazeera america, i'm del walters. these are your headlines at this hour. gm's ceo going before congress today answering tough questions about that massive recall. >>> a development in the mideast peace talks involving the release of a controversial prisoner being held in the us. the convicted spy could soon b

data. are you anticipating that that will include decision making outcomes that the end user can use? >> yes. >> as well as the research endeavor? >> in my mind we need to utilize all the data we have so that can benefit not only the city, but the world. >> i think that's particularly important to talk about when you talk about team work being at a much higher level than the five levels on the unit that the five units on the unit might add to big data that would help with decision making that could stabilize down the way. >> i think it was a very excellent report that you shared with us. i was thinking here are the problems now with the options and i think you really hit it in reference to we're not looking at specific programs to make new pathways that suddenly come up and i can name a host of them that many of them have seen over the last 15 year years. you come back and forth and say well, this is going to work it seems rational when i think that's about the time we'll be rotating off the commission after many years and finally it happens, you know, i'm looking forward to that day b

and great institution like benchmarking and ucsf can continue to tell us more and more things. the data is telling us it that long after those hoefk acts are done the firefighters are in dangerous situations because the poisons in their skin and loungz lungs and rest of the parts of their body. as we said this we'll recognize as a city we've got to take care of our firefighters as well. i do know that the firefighters standing behind me are not only proud of their work and the lives they lead they want to live long lives and they deserve it it. so i'll breaking with a practice i've had for many years i generally don't monopolies my legislation that the board will introduce but i know that before president chiu has the same goals and i'll simply announce i'll be joining the board of supervisors in elective to recognize those daerz are occupy overlook harry's hazard so allow the confidence of our firefighters they deserve it (clapping) and part of today really is about deepening the understanding of ever in the community we begin in awareness day to ask the city family to pay attention to

data driven bus service set to roll out. a 23-year-old created a bus service in the boston area with an innovative way of scheduling them. it uses online data to predict areas of peak demand. >>> and making news this morning, at least ten people were killed, less than 12 hours ago, when a fedex tractor trailer crossed a median and collided with a bus carrying high school students. the collision happened in orland, california. it caused a massive fire engulfing both vehicles. the bus was carrying up to 50 students, four chaperones and the driver. >>> a 7.3 magnitude quake hit off the south pacific nation of papua new guinea. the u.s. geological survey says the quake hit about 31 miles beneath the surface. no damage reports or threats of tsunami at this time. >>> so david beckham could learn a thing or two from this soccer savvy circus performer. the man bounces on a gigantic soccer ball as you see him do there. that's not it. he juggles three balls in his hands and then he's got the other ball he's bouncing between his feet. the performer claims he has broken the world record with 36 bounces. guinness hasn't confirmed this claim,

what's the data tell us? and that's hard to come by. and that's one of the reasons why we felt the avatar system was so important because it does start to provide that kind of baseline that you need over time to evaluate these programs and decide whether you should look at something different, different way to approach a problem. whether this one is actually [speaker not understood] getting traction or should be continued or increased. so, that's basically the issue, we felt there was so much money going into a broad range of programs, that there was little ability to be able to evaluate the regulartive effectiveness of them. >> and, so, from what i'm reviewing here, dph's response is that they're working on it, they're adding additional staff support, and plan to move forward in that direction and i wanted to know what your response is to that. >> i think it's -- what i just heard is very encouraging. we're well aware of many of the deficiencies. it wasn't something that kind of came outright away. that said we had to receive this info

all of this data was released for an important report in 2012. it gave us pretty good data on apprehension rates. i think border patrol is too we used what they call the recidivism method. i looking at people caught multiple times and making an assumption of who will try again , and most recently we have aerial drones. you can do observations in the desert. months,fly over four and if you are not communicating with the agents on the ground, you can say, this is the percentage we have caught. there are press reports that suggest an apprehension rate of about 50%. i have never been able to verify that with the government, but the data is not perfect, but it's a lot better than it used to be. it's not clear to me this has penetrated leadership. i see a real commitment to improving data gathering into reporting this in a more systematic way. i think that will be a big step forward. >> i am going to come to you next. >> my name is lucas with united we dream. i'm an undocumented immigrant. my parents rob me here when i was the-year-old in 1989. i'm originally fro

data which can then be used to increase profits. >> if you know what you're looking to accomplish you can be very targeted. very pragmatic about what you want to go out and do. in the meaningful data you want to pull. >> the key to this system is that all the price changes are determined by algorithms tied in to the bar's point of sale system. >> a point of sale system is a data collection system. what is changing is the ability to open up the black box of that data and combine it with other data sets that you might have. >> with realtime sales data driving price changes, the game often leaves customers to choose the bargain drinks, whose prices may drop but whose profit margins remain high. >> it will drop the price of say a tequila shot. and they make a high profit margin on tequila, so all of a sudden people start buying tequila. so, we really created a system for bar owners to get the most out of a specific product. >> and that isn't the only way this game can influence customer choices. after examining the first few months of sales records, todd and frank discovered something odd

nel network quickly find the suspect and transmit video data. >> translator: there is a huge amount of images from security cameras. we want to use that data to develop technologies for locating people. >> reporter: however, there is growing concern about such technological innovations. a communications institute planned to taste facial recognition cameras at a major train station in osaka but the project was post pointed due to strong objection from commuters. a major electronics manufacturer is developing a system that blurs people's faces and video images in realtime. the technology is an effort to protect privacy and prevent complaints. >> translator: no one is sure what is permissible under current laws. i hope the government will introduce legislation enabling further utilization of data. >> reporter: the government is set to revise the personal information protection law. the abe administration wants to boost the economy by utilizing information from surveillance cameras and other devices while protecting privacy. >> translator: you may feel uneasy if you are identified, but if individual identifications are decreased and