more things. and that will come over time. the acquisition of course rank allows us to be more valuable to the students many days a year as opposed to just two. gives us even more data. it allows us to bring more information, more services, more opportunities and more ways to save money directly to the student on a day-to-day basis. we're beginning to experiment this semester. we don't want to do snig that isn't valuable to the student. this takes the stuff seriously. >> you know what classes students have taken. you have a rough idea how they did because you know if they went from 100 level to 200 level. >> increasingly, we do. so we know who the student is, what school they went to, whether they're going to graduate school, business school or medical school because they continue to rent from us if they do. we know what their majors are. we do think there are opportunities for us to build and work, opportunities for students to ultimately get internships and students to get jobs. so, yeah, we see our roll to be just focused on what benefits the students and all of that helps our core business. >> someone is screaming, privacy, privacy, privacy. how careful do you h