. >> and this comes to us from kc 24 in fresno, california and one hideous hounds that going from ragso riches. yoda was recently crowned the world's ugliest dog, but coolest name. the baldy mini mutt with bulging eyes beat out fierce and frightening competition to take the title. the pint-sized pooch was found 14 years ago wrapped in a garbage bag. yoda's owner initially thought she was a rat, but decided to take her in, anyway. leading to her current status as a treasured family member. i don't know how that could look like a rat. but it's like they're so ugly, they're adorable. >> oh, ugly i say you are? >> that's your best yoda? i'm lynn berry and this is "early today." your first stop today on your nbc station. >>> one festival in china had a glowing debut. a lantern festival was open for visitors. the two-month-long event includes illuminated lantern that is come in all shapes and sizes from butterflies to pirate ships. the colorful creations are centered around an over the top lotus flower display that includes 56 different lanterns. >>> the art of building sand castles is much

used or in some communities and their colleagues you know. the me is your true hero you're striving to be the biggest in the best in your field have you learned certain branding kc meeks from western media western competitors or western peers i mean how do you when you look at your consumer how do you match brand and your consumer you look at certain specific local issues that you can play upon or do you look outside and say hey well you know in britain they did this or in argentina they did that i mean is it a combination how do you do it for instance always it's always trust it means a. really custom the state of the be additional blue no. was it just in your words was it just in your stories. will it excite also his own views or try. to complete but it is easier comes then to go where would be for them to start electronics. you know where to go where. you can where. for electronics people really have to put a premium because if it was a lot of international competition it's of course it difficult to understand the quality of either but if you buy some. some stuff like that you know where you can . judge the quality and people look at you. is the reason why is that are a