baseball brought us mlb.com and the mlb app allowing you incredible access to any game, any time. nbc and its partners created hulu, the popular online television service. perhaps the only time a big media company didn't completely screw up its internet offerings. those two efforts, baseball and hulu, have one thing or one person in common. >> maybe ahead of its time. >> on the team at mlb and the first ceo of hulu. with two major wins behind him, the next effort is manila. an online service helping consumers pay bills, any bill, online instead of through the mail. george is a recovering attorney who has been working in digital media for years now and joined by us. so why do large organizations get it so wrong on the internet so often? >> well, i don't know why they get it wrong. >> because you got it right. that's why you don't know why they get it wrong. >> i think when you start with great content, i think it should be difficult to get it wrong. >> but they do. >> but they do sometimes. i think if you have great content and you hire the right people and the folks that you hire