ellie, or no? what's different today is that, you know, a lot of these companies aren't having to build their own warehouses. they're really connecting the dots and usingce work force in order to do so. the former iteration of these back in the late 1990s people have in-housework forces and also had warehouses and a physical infrastructure. >> it seems as though there might be certain cities or areas of the country that this would work best in, you know, a city versus the suburbs. is that the case or not if but the truth is, this is where it comes down to. how many people have a problem with getting their snickers bars, because that's where, you know, i do question whether the market needs this particular absolute. >> ellie, do you want to comment on that? >> certainly you can make the snickers bar analogy, but i think it's bigger than that. you know, you've got players like amazon, who obviously have been innovators in this locating distribution centers as close as you can in order to get closer and closer to on-demand delivery. when you have services like this in place in urban areas, you know, the exists e-commerce players, are going to be able to d