>> we have a culture of exper menation, so, we challenge each other and our partners to bring us whacky ideas. we even ing friday. if you're looking for deals, you can find them. coupons, discounts, it's a great time to shop for deals. >> i guess the stores think if they get you, this is the time you're out. they want to keep you there and r as many things as you want. >> if pencils and pens and notebooks, you're buying backpacks and ipads and jeans and shirts. >> when it comes down to parents being able to buy all this and afford this, if there's a 29% increase, how is that going to impact those families? >> i think that's the hardest part of this. especially in that e e less well off. if it's passinging on to parents and they can't afford it, we don't want kids in class without pens and pencils and notebooks. that can't happen. in most schools in those areas are being more careful with those lists. in schools where they think parents can afford it. those lists are really growing. >> thank you so much for joining us. again, tim sullivan. >>> up next, a look at the news for the week ahead and