four of usall o are. >> he's even better.re was a home-ec teacher and bobby came down for it, and he talked with these kids. we only shot for just a few minutes. the cameras were off and he stood there and coached them and advised them and it was just so lovely to see. >> all of you are big brands but you also endorse products. you sell products as well. rachael, you partner with kohl's. >> they buy my products. the first thing that i designed for the kitchen was a spaghetti pot. i did not like getting a horrible pasta facial while you are waiting for the spaghetti to bend to your will. you look all sweaty. and all the stoneware and the pots and pans. i work with meyer corporation to produce those things for me. it is not like i am a spokesperson. their products. >> will you put your name behind them. >> sure. i want them to serve a function. spoons that don't need a spoonrest -- and they're all practical. is it the largest value in that category? >> there are a lot of chefs who don't. a lot of chefs will have a producer go g