>> some of the other accessories is a usb charger. you wear it as a bracelet. you can plug it in to a consumer. goes right in. but it's stylish, it's cool. it's about making accessories, women want to wear them but look fashionable while doing it. >> something you've done, re k rebecca is incorporate in the stores. what can people get in the store? >> i think it's taking away the pain points. people want the vip experience. some people want to be totally anonymous. some might want the lighting for the event you're going to go to. we've integrated by survey, over 100 women in the office. what do you really want when you go to get dressed? do you want to reach your head out to call the associate or tap out a button to get the new size? >> it sounds like you want to control the experience of the shopper from start to finish. that why you open more and more stores? how many more brick and mortar stores are you opening up? >> today, we have new york, san francisco, hong kong. we just recently got back from. opening chicago the end of this year. we plan to open two t