ustc it is it -- jason: it is a great question.as an entity is one of the most-used social platforms in the world. after social platforms you start to look at, where else do people spend their time in digital formats? naturally you go to games. ed: you are talking about the battle for eyeballs, basically? jason: we also view this as the precursor of what is to potentially come to the games industry. this forced divestiture of tiktok could lead to forced divestitures in the games industry. ed: see you extrapolate that out. let's get the case study of what twitch is doing. i thought that was interesting. if it is the battle for eyeballs, they are principally a livestreaming platform you can view and participate in others playing video games. now they are thinking of doing a tiktok competitor. what advantage might they have in pursuing that business model? jason: yeah, it is definitely interesting to see amazon try to move heavily into consumer. twitch is the beacon and northstar for them, successfully entering into a consumer-first p