osh lipton i san francisco for ustonight. >> reporter: more than 2 billion people will play video gamese world in year. apple now hopes some of them try.give itsew service a arcade is a subscription service which at $5 per month also inclones access for u to six family member featuring more than 100 new exclusive titles. the cpany reportedly spent hundreds of millions of dollars secure these new games. >> we're adding a whole new way to games on the app store with apple arcade.ne we have j forces with the world's most innovative game p developers th the boundaries of what's possible. >> it's no surprise that tim cookants a greater piece of the gameth industry. total game revenues this year expected to reach nearly $150 billion. the sucilss of the servicel come down to the content which perts say must be fund, engaging entertainment to win over gamers. but doe apple also need a breakout hit? a marquis title drawing in gamers. the analysts say not necessarily. that apple needs enough good gameju tify $5 a t month. ialysts don't think arcade will have a bigact on the apple bottom line but