a company called utla cosmetics, released its earnings report. computers instantly sold 14,000 shares of ulta stock at $128 each totaling millions of dollars of stock. not quite one second, ulta stock closed at $118 a share, losing $3 in less than a second. in that rapid selloff of stock, nanex estimates that high frequency traders could have pocketed as much as $28,000. it was a feat they could have pulled off and it's all perfectly legal. high frequency traders, operating near the speed of light have turned what happens on the floor of the new york stock exchange into little more than theater. look behind the curtain and you'll see why humans can't compete. >> the only participants in time frames under a half a second are these fast machines because humans aren't able to receive information to act on it in that time frame. >> nanex's founder eric hunsader, has watched it globe to hundreds of globe -- grow across hundreds of companies across the globe. one second broken up into thousands. one single mill second a trader can trade 100 times. dive