at aws, we completely reinvented the way that companies by uy computation.n a business miracle happened. this never happens. this is like the greatest piece of business luck in the history of business so far as i know. we faced no like-minded competition for seven years. it is unbelievable. i will give you, like, when i launched amazon.com in 1995, barnes & noble launched their website in 1997, two years, very typical if you invent something new. we launched kindle. barnes & noble launched their reader two years later. we launched echo, google launched there's two years later. two years later. when you pioneer, if you are lucky come you get a two-year head start. no one gets a seven year head start. so that was incredible because, i think it was a whole confluence of things. i think the big, established enterprise software companies did not see amazon as a credible enterprise software company, and so we had this long runway to build this incredible, feature-rich, and it is so far ahead of all the other products and services today. david: were you worried the