v. guinn's this is a brilliant invention it's the stuff of meat free holiday roasts even if to the uninitiated it looks more like chewing gum. the can meat substitutes made to look like the original. this is a production plant of a small business that specializes in league and food products. this is cocoa not fat it's something like a secret ingredient. in roads. here that we can roast is chiefly made of gluten and wheat protein which best imitate the consistency of meat. in the game. gluten forms this elastic structure. if you were to take raw bread dough and pull it apart like this you'd have the same effect as with our meat substitutes the night before the. head of the company spent years working on the consistency to get it just right. he uses the same machines as the meat industry does and most of the operators here are butchers by trade parallels with meat and meat production are everywhere. that's because consumers are still used to meet. or where they were used to meet. many of our regular customers haven't actually eaten meat in my years but i still often hear oh finally there's a mea