and obviously v.r. is not in his model. >> m.m. is not big on a.r. or v.i. >> yes. >> for me it doesn't make sense. what does make a lot of sense, snap chat instagram makes sense. the fact they can pull levers and get a revenuetreme on a -- stream on a number of different things makes sense. and as $105 price target it makes sense when they report on october 27th. >> this guy has been right so many times. messenger, instagram -- >> so do you think it falls into the category for the next one. >> and he said appropriate in terms of size. $2 billion to $3 billion is what they paid for oculus. it gets them in a position that potentially years down the road this could pay off the way you tube did. >> in sports have you seen this being used in terms of coaching? >> i have not seen that part yet. but i don't know if it is that far away to be honest. it would be something that could be used yeah absolutely. >> i think it is starting too. when you start to see running backs or defensive backs starting to see the field better with these things. i've seen guys

bad v.r. is really bad.ve had a lot of folks who tried football trainers before, really just not want to touch it and then they put it on, and it feels like they are there. >> glor: this is gourmet pizza pie. >> this is new york pizza. >> so why don't we get started here. >> glor: professor jeremy bailenson has been immersed in virtual reality for the past 20 years. his lab at stanford with its vibrating floor and state of the art surround sound, he and the students conspire to create environments and situations the brain believes are real to solve real world problems. you can see our full report on the season premier of "60 minutes sports" tuesday night on showtime. serena williams is looking for the first grand slam since 1988. she will have to get by her sister first. serena beat madison keys in straight sets, while sister venus is in for her first quarter final since 2010. the williams sisters face off on tuesday. up next here, a couple returns to their honeymoon hotel 60 years later, and find some thing

sony plans to offer more than 10 titles for its v.r. headset. it is on track for introduction in the first half of next year. they did not say how much it would cost but said that the unit would be priced as a new gaming plampling. that 20-year-old playstation fran economize is the centerpiece of sony's brand for reviving profit. they are introducing the v.r. headset. those are the stories we're following at the moment. back to you, rish. rish: thanks. it has been snapping up investment from some of the biggest names in technology. executiveom the chief of india's biggest online marketplace. ♪ >> the fed should not be responding to up thes and downs of the markets and it is certainly not our policy to do so. but when there are significant financial developments, it is unkim bent upon us to ask ourselves what is causing them. of course while we can't know for sure, it seems to us as though concerns about the global drivers oftlook were the financial development. rish: janet yellen defending the decision to stay pat when it comes to borrowing in t

bad v.r. is really bad. we've tried before. they really don't want to touch it.hen they put it on and they're there. >> this is gourmet pizza pie. >> this is new york pizza. >> reporter: this professor has been immersed in virtual reality for the past 20 years. in his lab at stanford with his vibrating floor and state-of-the-art surround sound, he and his students conspire to create environmentals and situations the brain believes is real to solve real world problems. >> you can see jeff glor's full report on the premiere of "60 minutes sports" on showtime. >>> coming up after your local news on "cbs this morning," new details on an annual pillow fight at west point that turned bloody. >>> plus drone safety concerns following another high-profile sporting event. >>> and a personal app aimed at college students which allowed someone to virtually walk you home. that's the "cbs morning news" for this monday. thanks for watching. i'm anne-marie green. have a great day. -- captions by vitac -- www.vitac.com -- captions by vitac -- www.vitac.com griego. rise and shine

right now when we're shooting in v.r. we use a lot of different cameras. sometimes we use the go pros that are just stuck together on a 3-d printed case. but the essential camera just looks like a ball with a lot of little cameras around it. post production you have to stitch all those different cameras together to get one image. currently we're using virtual reality to tell stories across the globe. we're shooting stories on climate change at the glaciers. we're shooting in uganda, congo, haiti. we're about to start shooting in iraq right now. all of these stories are opportunities to really transport people. have them have a full experience of what they could never have a chance to see. if we can get people to hear a story about what's happening in syria right now or see the devastation in nepal and the ongoing effort to rebuild, hat's how we change the world. >> you can check out all of our virtual reality stories on bloomberg.com. we'll be right back with our special camera tech special after this break. ♪ emily: welcome back to a special camera tech e

right now when we're shooting in v.r. we use a lot of different cameras.ometimes we use the go pros that are just stuck together on a 3-d printed case. but the essential camera just looks like a ball with a lot of little cameras around it. post production you have to stitch all those different cameras together to get one emily: welcome back to a special camera tech edition of "bloomberg west." emily: welcome back to a special camera tech edition of "bloomberg west." i'm back with jim malcolm of ricoh imaging, 360 fly peter adderton in los angeles angie vani, another cam -- and giovanni another camera manufacturer. the action camera market is really dominated by go pro. you have sony trying to keep a foot in the market. jim, i'll start with you. where do you see the action camera market going? and differentiating yourself? >> the biggest part of it is moving from a single point of view to an immersive world. if you look in one direction which is our current p.o.b. cameras do you only get to see part of the action. when you go into 360 you can pan everywhere

v.r. is quickly changing the way the game is played. take a look at college quarterback kevin hogan. an inside look at the technology at work for tonight's edition of "60 minutes sports." >> virtual reality has been tried before in football and never worked until now. it was developed in the heart of silicon valley where it began as altering testing lab. >> reporter: most nubenewbies like me are first exposed. >> you see video of the room except you are not seeing the room because here i am. you are seeing most people believe they are seeing video is a 3-d model of the room. you see that piece of wood? look down more? >> there is the woe. you had a great response. feeling all right? >> yeah. >> one in three adults will be asked to be taken out because it is hard to see it on camera but it feels really intense. what i'm going to ask you to do is walk across the plank. very good. adults won't do that. in this case fear of heights by having them approach and then the next time get over the plank. >> i want you to rotate this way. i want yo