boss tony smoker bailed out due to the oil crisis and potential competition with v.w. zone sure rocco he decided to cancel the development project for. but portia didn't give up. and stead they brought the nine twenty four to market themselves the new nine twenty four was a ready made people's porsche exactly what the marketing team was looking for to appeal to a broader market and the nine eleven but the nine twenty four was a world apart from the ad child nine eleven. back then the porsche disciples believe firmly in the trinity of the rear mounted engine and box are designed with air cooling the nine twenty four had none of that plus the ignition was to the right of the steering wheel which was definitely not on it but at least the seats in the instruments came from the good old nine eleven which cost thirty two thousand marks back then the nine twenty four started in twenty three thousand marks which brought in many new customers of course and it became a huge seller but decades later traditional is still disparage the nine twenty four as a housewives' porsche flash an