products are hard to market and summer's eve went about it in the most tasteful way, with vaginal puppeteering. [laughter] and this ad really makes you think things like, wow, i never knew vaginas had nails. now, not a lot of people know this, but even minorities have vaginas. [laughter] it's true. because one of the things dr. king was fighting for. so summer's eve also made an ad targeted at african americans. >> so why you blowing me off? soap, please, you know how much that dries me out and irritates my bikini line. do you really want to be itchy down here? uh-huh. didn't think so. how about some dermatologist-tested summer's eve cleansing wash. bam, we are so lady wowza. summer's eve cleansing wash and cloth. that's right, baby, hail to the v. >> stephen: wow. that vagina really had an urban feel. [laughter] it's even more convincing than tyler perry's vagina. and this next ad reaches out to the latina va-geena. >> ay, ay, ay another layover? show me a little love with summer's eve cleanse and wash. that's all i ask, well, that and you trash that tacky leopard thong. [speaking spanish] >>