would that make the vaiper safer. >> first of all, we are talking about smoke and vaiper. as the professor talks, nip teen is a second-class. we are about responsible regulation, age care regulations. we are 100% on board going it logically and responsiblibly. >> we are the first one, again, professor. we pushed for child safety packaging. we pushed for all the things. >> you know, there's one of the things that your organization pushes out there that says egreats are -- egrets are 1400 -- e-cigarettes are 1400 times safer than a normal cigarette. what does that mean? where does it come from? >> you have to look at the nicotine obviously, as we know, is still an addictive substance like caffeine is. however, because we - we are wired that way. we seem to have a fondness of nicotine and caffeine. if you look at the cigarette, there's 65 different carcinogens, and you compare it to the vapor for the egret, you'll find, that it proves at the end of the day that e-cigarettes are - the vapour of an ecigarette is harmless come paired to other cigarettes. >> 100 times more safe.