called ghost kitchens, but how do you know where your food is really coming from here's nbc's valerie castro >> reporter: last month, ryan benson had a late night craving and picked up a delivery app to place an order >> i thought this was artisan grilled cheedz i was like, i'll try it >> reporter: he learned that his order from the meltdown was not the small restaurant he thought it was the meltdown turned out to be a virtual restaurant >> i feel like i've been catfished by denny's. they put out a fake profile where they were the meltdown. and it was really just a chef in a denny's. >> reporter: it's all owned by the corporate diner chain. that online menu only available through the apps a denny's spokesperson says the company prioritized transparent si, pointing out the connection is disclosed on the meltdown's website ghost kitchens and virtual restaurants became a way for small businesses like food trucks to expand their reach, but some say it's gotten out of control. >> i think a lot of it, with anything in business, i feel like it totally got oversaturated for a minute there >> reporte