. ♪ ♪ ain't no mountain high enough ♪ >> reporter: valerie simpson and her late husband nick ashfordord & simpson. they wrote songs for singers like diana ross, ray charles, aretha franklin, the supremes, chaka khan, and for themselves. >> you want it to pop, that's for sure. so you might go up quarterly so it sticks out in a way that it grabs your attention. >> reporter: that's exactly what she did in her hit "solid." ♪ solid, solid as a rock ♪ that's what this love is >> we live in such a fragmented world, right? and hits make you feel like the world is maybe a slightly smaller and more connected place. >> reporter: john seabrook is the author of "the song machine" which describes how hit songs are written today. are there elements that can be counted on to make a hit song? >> it clearly has something to do with representation, because the brain loves patterns that it can recognize. ♪ i stay out too late >> reporter: a perfect example is the taylor swift song "shake it off." and not just in the catchy chorus. >> but this is the real genius of a pop song, to make something that's si