one of those -- two of those, have to be paint makers, valspar and sherwin-williams.the way, 34th consecutive year of increased dividend for old sherwin williams. home builder sentiment at highest level in nearly five years. and they're using that confidence to battle each other over land. diana olick is here now with the great land grab story. diana. >> well, that's right, brian. you know, the builder number out this morning was huge and it was even bigger because a lot of folks consider this coming president's day weekend as the official start to the spring housing market. so since september builders sentiment has actually doubled. caution though that this is still well below the positive line. that said, if builders think the market is about to move, then they need to get moving on construction, right? now you see the stocks of the big builders moving already. the big public guys are especially well-positioned with land because they have the cash on the sidelines ready to buy those finished premium lots. take tampa, florida, for example. the national builders have