. -- van cole. , missingyou can see it -- consensust estimate.an 11% from the same time last year above $3 billion. sharesing estimates falling. the chief executive striking a cautious tone today during the investec or, saying profit will not be moved. what is the worry? >> they have to step up investment and price. what they highlighted was meat, vegetables, fruit, etc. their sales have been missing out. they just launched these so-called farm brands to take on alco directly. they are costing more than most people would have mentioned, most analysts. mark: but the chief executive is into his second year. the turnaround is taking shape, isn't it? charles: they've done a lot of good things. sales were up for the first time in the course of four or five years depending on what country you are looking at. the cost has been cut. it is simpler, a better business than it was. burberry reporting a slight drop in second-half revenue. the terrorist attacks weighed on terrorist spending. bailey said the external business climate remains challenging and he

cole. >> reporter: for nearly three decades philadelphia native michael hoffman has owned what he calls 2 acres ground here in the rolling hills and running water of solely vanoffman, 60, a carpenter by trade and battling cancer, lives by a stream in a small home where the wildlife he and his sons have taken hang in the front room. >> if you were out on ranch you carry a little arrival like this. >> reporter: he's an avid hunter an gun collector. by mid year, 2010, his collection had grown to 44 firearm. >> winchesters, all revolve verse, 45 revolve verse from the cowboy days. >> reporter: then one day he returned from a medical appointment. >> when we got home we realized we were robbed. >> reporter: what did you see when you got in your house. >> a disaster. >> reporter: his back door had been kicked in, and all his rivals and revolve verse were gone from the gun cabinets and saves he used to secure them. >> the one door was peeled all the way open. and the other one it was peeled down at the top and they took the guns out of it. >> reporter: hoffman says, he quickly called the state police who patrolled the tiny community, and he posted a $5,000 reward. a