van eck's new etf is down around 5% here now is van eck associates' ceo. good to see you, sir. >> good to see you. >> tell us about what the etf tracks, and whose ink detection is it? >> sure. well, there's a whole phenomenon of social media, and there are millions of investors who comment on stocks in social media, so it terms where the tweets are positive or negative, and it takes the top -- these are all big-cap stocks, and it puts it in that index. we as an etf manager track that index. >> so what it does, it looks for stocks that are getting positive commentary online, in chat rooms, in the media as well? or would folks like cnbc not be sucked up by your algorithm, by the big vacuum cleaner >> it's looking at social media, but of course you affect social media. >> who set up this index or did you >>s a very smart money management shop in toronto, canada, has been looking at this phenomenon for many years. the index started in 2015 actually, and they use natural language processing and machine learning to process all these millions of signals, and came

. >>> tomorrow we will be joined by jan van eck to talk about it. >>> by the way, tyler, ford is onethe most traded stocks on robinhood. >> interesting out of all the stocks. >> it's been a stock that's done well >>> as we've been watching the so-called reddit stocks this week, one company has been tracking a different metric, online bots. being driven by large bot armies trying to push the reddit rocket ship to the moon we're join by aaron barr great to have you about us these bots you're studying, these are bots on twitter. are you finding this activity in bots, is it coincident with unusual trading activity, or is it predictive? >> thanks for having me on the show we are finding when -- we prefer to call it un-authentic social media behavior but there's a range of un-authentic behavior. bots are tess most automated end of that. we are seeing this fluctuation that is matching what definitely appears to match a lot of these stocks that are being pushed in the reddit sub-reddits. >> i guess what i'm asking is if you look at this unusual -- i don't known what you want to call it. i wi

jamie wise is on, at 12:30, the originator of the buzz, just started trading two minutes ago, the van eck number that attracts 7 a stock, most bullish sentiment, largest holding, no gamestop, twitter, draftkings, ford, american airline, facebook here, and so they're very aggressive saying we are not the reddit etf and push back on that and he made it a lot more complicated by bringing in dave portnoy, and what we've got here is a hall of mirrors. we have the owner of an index company, hyping an index who is himself the subject of the index so the whole post-modern conundrum where we're all in a hall of mirrors sort of staring at each other. it is an interesting question for people who want to invest in this, does social media actually indicate a direction for stock prices number one, and number two, is it an issue for regulators when you have this kind of setup? we don't know what the answer is and i'm not sure what the regulators know, either. carl, back to you. >> it's going to be a strange new chapter, bob thank you. >>> the lingering question is what powell might say today at noon, if

he is launching the etf with van eck etf, mutual fund provider.er, social media, all of it is dictating stock prices. nobody has seen that more than me over the past year. i wish i could own a million stocks. but you can't own them all. that is the beauty of buzz etf. susan: that is the ticker, buzz. it will be launched on thursday with the partnership with van eck as you mentioned to you. they had a similar etf previously based on social sentiments. they will scour they say online sources, social media, news articles, blogs for equity specific messages, and what they include in etf. retail trading is a force for daily volume. they represent 30% of the shares that change hands each and every day. stuart: i can understand portnoy might run something up but what about when it runs down, what are you going to do then? the crowd moves up. the crowd moves down. susan: depends on what talk is talked about, whether social media, online, whether news media. they will include the hot stocks in the etf. as you know, etfs change makeup quite freakily. thatfr

you saw a cool thing kind of, the buzz etf by dave portnoy, van eck.hink the diversification is a theme. even if you have a thesis, you should be diversified. you will see more of this play amplified by fomo, fear and greed playing into the market. charles: right. >> people switch and momentum switch very rapidly. how you play against that, one, stick with your thesis, two being diversified. because that is something we'll see more and more especially with social media kind of driving that fomo. charles: david, the reason i'm bringing this up too, i'm trying to help the investors out there who are selling in a panic, selling in a huff. believe me i did a ton of hand-holding the last few days. when the stocks get hit sharply, because everyone piled out of them, it can be a week later or less when everyone is piling back in. i'm saying to people who are watching, be careful. this is an unusual market from my vantage point where even low valuation stocks, when they get hot they make these big, high beta moves. i think you could really lose a lot of money