know, the hottest drink on wall street is not a screaming eagle cabernet like it used to be, it's van winklejust -- >> we're busting into it, totally. >> now, a lot of this is -- it's not, like, jack daniels and the big -- the big makers, it's a o also -- it's a lot of home ground -- >> the whole brooklyn, small-batch, everything movement has, of course, come to bourbon -- >> people drink that? >> yeah, they could. >> what's the point of purr b bourbon -- >> what's the point? >> wine yesterday, bourbon today. >> i don't think the wine was that good, it was skunked. >> over the whole mouth. >> one of the sweeter -- >> what's that? >> bottom's up. >> my fee iance is a big whiske drinker, so how did it go from being down market to trendy among young people? >> it was one company's hail mary pass. in the '50s, a big bourbon boom, and a hangover in the '70s and '80s and all of the distilleries went down market, and they started mixing it with drinks. >> why are people drinking this? >> because now there's a new movement of very high-end, very kind of, you know, handcrafted super premium bourbon -