van zandt being van zandt embarked on new projects. he started his memoir.in norway that would become the first original series in the history of a streaming service called netflix. >> take it easy. where are you going? >> reporter: but wait, there's more. concerned about the decline in rock venues and album sales, he launched a weekly radio program, "little steven's underground garage." >> you wouldn't mind you were supplanted a little bit about a new wave of fans? >> i'd love it. >> reporter: he also found the bandwidth to launch t-truck, a k-12 curriculum that uses rock and roll to sneak in the other stuff. >> we say, tell us what you're listening to. well, i'm listening to beyonce. well, you know where beyonce comes from? she comes from a woman named aretha franklin. and aretha franklin comes from a place called detroit. we talk about detroit. and we talk about she comes from the gospel church. she was involved in civil rights. and we talk about that, you know? and they're listening and they're paying attention. why? because we're on their turf. >> and y

tuning is now, stevie van zandt, also the films director. i can't wait to see this.g to get, let me do this film. >> i'm not comfortable being the center of attention. that is just a fact. i didn't even want to be in it at first. >> he's not in the early cut. you have to be in the movie. >> it would be hard to do without him in it. >> there's a lot of footage out there. anyway, they worked on it for two years before i agreed to be in it. i think, look, and and, we talked about what is the purpose of this thing and it is about the work. getting the work exposed as much as we can because, you know, that is one of the things i've always had trouble balancing that art and commerce thing. >> can you explain how hard is it to explain the coordination of a band? you are in a big and, in a group of guys on stage in the synchronization of the shows always amaze me, you know what someone is going to do before they do it and you do your thing. >> well, we really have a long time. let's face it. that helps. a bit of esp goes on after a while. in the beginning, we had to be reall

van zandt, meet them. ♪♪ >> it was way out there. >> i'm glad to see that, and it worked.." >> and then i heard it was really great. >> i don't remember a thing, but that's what i heard. >> that was a look at the new documentary titled "stevie van zandt: designal." it follows the musician and actor from his humble beginnings to his wonderful career. performing alongside bruce springsteen, the disciples, and even james gandolfini, and we're joined now, so with us, the film's director, bill tech. gentlemen, thank you for being here. stevie, i can't wait to see this. so tell us why now. why did you decide this is the moment to be in this? >> he chased me for how long. >> a long time in 2006, and years and years of trying to get me to do this film. he finally agreed. >> the truth is i just -- i'm not comfortable being the center of attention, okay? that's just a fact, and i didn't want to be in it at first. i mean -- >> he's not in the early cut. i was, like, you got to be in the movie. >> it would be hard to do without him in it. >> i tried. >> it was a lot of footage. >> a l

stevie van zandt and johnny says, give us your worst night. we want. we're going to do what we want to do so. it made the stone pony where original or different music could be played in a town that was allowing different things to happen. so, it started the scene, and bruce springsteen would come -- he grew up with johnny and stevie, then best friends, as soon as they had this house band, bruce comes up playing for them, and it creates a scene. other bands start coming. it establishing at the stone poppy as the sound of music, rock and roll with horns. it's still soulful, and it's influenced that as bury what it was at that time. >> how did you come to know the stone pony? >> in a very different way. i grew up in basements and legion halls watching punk bands in the '90s. and the warp tour, was, like, the big punk festival. before even festivals were a really big thing, warped was doing it. they came to the back of the stone pony. as a 12 or 13-year-old, my dad took me there and we saw bands like penny wise and less than jake, a far cry from b

stevie van zandt was here yesterday with fond memories of it. regular, jen palmieri. >> am i beaming right now? this is why i got up at 4:00 in california so i could talk to nick about the stone pony. we have spent many hours discussing the stone pony. there's something you write about the mythology that is the pony, but i want you to talk about what went into making that mythology, right? it's not just bruce. it's what that represents, the opportunity that he might show up, that there's a mix of community bands and super famous people, but the pony is a place where people come together and create this magic. if people have not been there, it is a mystical place. after obsessing about it for years, as i know you have, what do you think that mythology is really about? >> i think it's about what you talked about, that egalatarian nature. as it's been through so much, up and down, you come together as a community as a scene. something that's held it in place for so long, that means a lot to people. in the book tom calls them the good ghosts. i thin

. >>> and later, actor and rock 'n' roll hall of fame munition stevie van zandt will be live in studiosteen and starring on the hit show "the sopranos." you won't want to miss that. "morning joe" just a few moments away. gh protein, complete nutrition you need... ...without the stuff you don't. so, here's to now. boost. this isn't charmin! no wonder i don't feel as clean. here's charmin ultra strong. ahhh! my bottom's been saved! with its diamond weave texture, charmin ultra strong cleans better with fewer sheets and less effort. enjoy the go with charmin. it's derm's day off, but neutrogena ultra sheer sunscreen is still on the clock. vital sun protection goes six layers deep blocking 97% of burning uv rays. it's light, but it's working hard. unlike me. neutrogena ultra sheer sunscreen. sup? -who are you? i'm your inner child. get in. ♪ ♪ listen. what you really need in life is some freakin' torque. [ engine revving ] oh yeah man, horsepower keeps you going, but torque gets you going. ♪ ♪ [ engine revving ] oh now we're torquin'! - i love car puns! oh, i know. pppp-powershot! [ engine

. >> reporter: musician steven van zandt played tony's underboss, silvio dante. >> i was very comfortableknow, been that kind of a thing with bruce springsteen in real life, you know? >> cheer me up, babe. just when i thought i was out, they pulled me back in. >> reporter: there never been anything like it on tv. >> no stars. too many characters. you know, no seductive lighting. no cute camera moves. nothing other than this very weird story of a mob boss. he has a nervous breakdown because ducks fly out of his pool. ♪ ♪ >> that's the makings of a hit show? >> reporter: more than a hit, it's become an enduring cultural phenomenon. constantly rediscovered by new audiences who still tour its shooting locations. >> outside of the church here is where tony approaches bobby baccalieri. >> what do you think the magic is? >> first of all it's really good. >> reporter: michael imperioli played tony's hotheaded nephew christopher moltisanti. >> move it! >> script after script more interesting and deeper. by the end of the first season i was like, this is incredible. >> it was like, you know, i gues