i like this vanguard etf. low cost way to play that area. >> do you like it? >> i do. big pop. slippery ride but i like it. >> that's it for "forbes on fox." have a great weekend. thanks for watching. keep it right here. the mum ber one business block continues with eric bowling and "cashin' in." >>> so many times noncollege education, educated white males have voted republican, they voted against their own economic interests because of guns, because of gays, and because of god. the three gs. god being woman's right to choose. >> how minority leader nancy pelosi saying that clinton struggles with white males without a college degree because of three gs, god, guns and gays but critics say try these three reason, jobs, terror, and i immigration. eric bolling, welcome. rick, start with you. why is hillaryav

etf? the vanguard total market covers 98% of the stock market. 3600 stocks. the lifeblood of the stock market. in etf's like this, you are saying, i want to buy all earnings. i do not want to play earnings. this is the way people are investing. bti is one of the fastest growing etf's. looking atearch tech which generations are using different etf's. this is cross this generation. looking at the share class of the vanguard total index fund, which is closing in on half $1 trillion in size, double the biggest etf in the world. in testers are saying, i will not try to play earnings or hire someone to play earnings -- an active manager -- i will buy the stock market, benefit from all of the earnings, and diversify away my risk. that is what we are seeing. that is how earnings matter and doubt. julie: we have seen the broad stock market does tend to rise during the earnings reporting season, more or less. eric: the etf would give you that rise. remember, if you call a good earnings report come you make , you get thatin return. in a diversified etf, you get also asm

etf's? eric: i thought so but there is a white light on the horizon, and it is ironic. vanguardo be the one to save active etf's. they just launched in canada and london and are pacing in the 22 and 35 basis points respectively. fees are high, the average etf is 76 basis points. fees are a double whammy. they are out of step with people like you cheap these days, and they are part of the reason you cannot outperform, because a manager has to overcome these just to get to zero. vanguard is launching this product line of active etf's. i think it would cause some of to drop and could spark a renaissance in active if people start underperforming. it could be the catalyst that active etf's need. even if it would hurt. when vanguard comes to town, it is like when walmart comes because everyone has to lower their fees, but it brings attention to an asset category. still ahead, puerto rico prepares for a record default after president obama shelter the island from bondholder losses. this is bloomberg. ♪ you guy's be good. i'll see you later [ bark ] [ bark ] bye. see ya pal. ever wonder

vnq, vanguard reit etf, same thing. look at vig, widely held depreciation and look at internals confirming, advanc advance-decline, 50-day crosses back above the 2 opinion day. they're moving in the right direction. they are. not about one day's job report. >> jon, two weeks ago yesterday we were looking into the abyss. if felt like. because of the brexit vote and fallout in the equity market. now the s&p is ten points away from a new all-time high. >> yep. >> what's this signal for investors today? >> ah, the signal was, of course, the dip buyers are right, yet again. and last two weeks ago, just as you were jetting over to europe, judge, the, what was happening in the markets was a one-day upheaval and it didn't last the whole session. yeah, closed out on the lows that day, but people in the after-hours weren't running around thinking that they had to find protection after that 600-point drop. instead they were buying, in particular, they started over in asia, and all of these folks that basically need to be in the ma

vanguard ceo. they are the plain vanilla. they do not like the gimmicky sort of smart beta stuff coming up. however, a lot of etf's profitable. come out% of etf's with the future. when you think of 7000, that is nowhere near the amount of mutual funds in the world. everybody is focused on them now, but they are nowhere near the size of the mutual market -- mutual fund market. patience do new etf's need to attract buyers? eric: you have to wait a while. only 5% of the 40% that have over $100 million or 3% old. mutual funds come with distribution fees and loads .oul, the whole system makes it easy for funds to get money. etf's do not have that. they have to make money the hard way. they have to sell their idea and hope that what they track, the stars aligned, and maybe they outperform or show value in other ways. that is why etf growth has not been faster. some people say etf's are but not sold. the trend went from passive to active and it looks like we are returning to sort of the passive trend again. is that the case? eric: yes. if you have seen this year, you can see $76 billion out. over the past seven years, we