florence: this is the vanguard ist. it is usually digital. this is the physical copy. #hiv heroes addition. -- edition. real blood donated by people who are hiv-positive. according to the cofounder of this magazine, the idea is to counter stigma often attached to hiv and aids. we can take a listen to this man. >> if you hold this magazine in your hands, it is like holding someone that is hiv. nothing cancccccccccccccccccccccccccccc