to show you, we went to the vanity belle beauty boutique in southern california, and offered women withes the chance to experience luminess for the very first time. but some were a little intimidated. - is this how to hold it? (laughing) - i'm a little concerned. - it's intimidating. - i'm nervous. - woo-hoo! - i've seen this on tv and it looked easy, they made it look really easy. it is that easy! - completely different from when i put my other foundation. it's amazing, i mean, i look really good. (laughing) - a lot different than putting on regular foundation where you just smear it on. it's not getting in my eyebrows, it's not getting in my hairline, it's just covering everything nice and evenly. it feels so good! [narrator] in no time at all they could see how fast and easy it is to transform their faces with silk. - it's working! - you're professional! - i can do this! okay, who's next? - i wanna try it! it's super easy. - and it looks beautiful. - so you don't ever have to worry about it being cakey. - i got to see how it worked for all of us today. and it was the first time we we