, what will we call it the intersection >> it is a stand alone consulting company vayner consulting and is to consult, strategize and launch nft projects they had a remarkable collaboration in the uk and they saw the inclinings over selling digital horse skins. i know everybody is going what we've been partners with them for eight years. they go, if gary sold $51 million worth of v friends and we are sitting on one of the biggest brands in the world and we know exactly who he and the organization is, this is probably a good bet for us this is similar to what we did me and my brother when we started vayner, we started the social media platform. they've got the courage and curiosity to say, this limited amount of dollars, in the scheme of their company is worth us tasting. let me make this point, the great part about nfts from doing commercials or brands, there is no hiding behind metrics, reports or headlines you are going to see the economics of your project. for me, that accountability is an exciting part we'll be finally able at vayner to show how much stronger we are than everybody e