on saturday we introduced you to biscuit love, a food truck, and veach's toy station.inesses but with one common problem. they're losing money and the owners worry they are in danger of having to close. was there a chance to turn things around? we brought in international branding expert march ton lindstrom to help. >> welcome to veach's. ♪ >> reporter: there's a new sense of purpose for the 18-month-old liss kit love food truck in nashville. >> for the first time i feel like we're pushing the cart instead of the cart pushing us. >> reporter: the husband and wife team are transforming the biscuit love experience, creating a brand that goes beyond the food. their bigger boulder signage, a seating area and reasons to linger. they've added music, wi-fi, even a charging station. >> this is so good. >> reporter: and new menu items including the lindstrom salad, named after the man who helped them find their road. >> i think you're on your way to become a true premium brand. >> reporter: despite bone chilling temperatures, biscuit love business is heating up. they've already

. >> reporter: inside this main street landmark, john and sherry veach feel an intense loyalty to both 75-year-old business and to the town of richmond, indiana. >> everyone thinks of downtown and the toy store. >> the other shops feed off of the folks that we pull in. >> thank you for shopping. >> reporter: last year, the couple purchases veach's toy station from john's father. when you took over the store, how were things? how was business? >> we've been struggling for several years. we've had old ideas and we're trying to implement new ideas. >> when i saw this store for the first time, i thought, oh, my gosh! it's one big mess. i mean, in reality, this has to be for kids down here. you have to see from down here and then you have to create another world up there for the parents. >> why do you think this is a business that can be saved? >> they have great toys, they have great passion and they have great expertise. >> reporter: 350 miles south in nashville, the biscuit love food truck is running on fumes, but there's no denying this husband-and-wife team have their heart in the game