you bring up about consumer's busy lives and two-income households, that led to consumer demand for veensz, for -- convenience, for food that is already prepared or partially ready to eat that consumers can take home, heat up, and serve as quickly as possible, and we've seen not only food companies, but also retailers offering more packaged foods, ready to eat foods that you can go there, get a roasted chicken, and it's ready to go. those types of things. on the issue of choice, i think there is more choice than we had, you know, decades ago, but part of that, i think, is the allusion of choice in that one company is honing many different brands so consumers may be thinking that there's a difference between a couple of different types of food, but it's all owned by the same company, it's just different brands under one company. consumersment more information about their -- consumers want more information about their food and they don't have that to make informed decisions or understanding of what's going on, and then on the press issue, i think prices have gone up over the past, you are g

you bring up about consumer's busy lives and two-income households, that led to consumer demand for veensz, for -- convenience, for food that is already prepared or partially ready to eat that consumers can take home, heat up, and serve as quickly as possible, and we've seen not only food companies, but also retailers offering more packaged foods, ready to eat foods that you can go there, get a roasted chicken, and it's ready to go. those types of things. on the issue of choice, i think there is more choice than we had, you know, decades ago, but part of that, i think, is the allusion of choice in that one company is honing many different brands so consumers may be thinking that there's a difference between a couple of different types of food, but it's all owned by the same company, it's just different brands under one company. consumersment more information about their -- consumers want more information about their food and they don't have that to make informed decisions or understanding of what's going on, and then on the press issue, i think prices have gone up over the past, you know,