/mexico border, there was always a chance cane velasquez would end up spending his life on an assembly >> growing up, my parents didn't go through high school. they had to quit school start working at a young age. >> reporter: instead, he is one of the most recognizable faces in mixed martial arts, a sport that exploded in popularity in the united states. now perhaps even more popular of a combat sport than boxing. >> it's grown way bigger than i ever thought. i think fans are really gonna drawn to the ufc because of the excitement factor. >> reporter: at 6'1'', 23250 pounds, velasquez is the newly minted heavyweight champ of the ufc, the premier fighting company for mixed martial arts. the 30-year-old is the first mexican-american to hold the title. >> i kind of feel that i am a role model. if kids can look up to me, then that's great, so i am going to try to be the best role model i can be out there for them. >> reporter: it's a role being felt across the country, noorn 2500 miles away. as a one-time abortion, 20-year-old peruvian-born oscar augusto fell in love with mma. he says the